Self Distribution – A Good Idea?
Those of you not familiar with the traditional music distribution model of the physical format might at some point consider it a good idea to attempt self distribution. Many labels see growth in their direct-to-consumer sales month on month, hear about store closures, and wonder whether or not distribution could be done themselves. The thought of an extra £1 per unit on every sale is an attractive one, and the idea of being self sufficient in this day and age…